Still from Trupanion's "Lazy Sundays with Ralph and Monty"
July 16, 2024
Trupanion needed a fun, engaging way to let current customers know about their latest health initiative for pets. They reached out to the talented creative duo of Rob McKinnie and Scott Stripling. With McKinnie handling art direction and Stripling brandishing the mighty keyboard, the two came out of the other end of the creative gauntlet, holding high, two spokes-characters and a script. The pair contacted Out of Our Minds to bring their story to life.
Talking dogs, irreverent dialogue, fun people to work with, all the boxes were checked for Out of Our Minds to jump right in.
Still from Trupanion's "Lazy Sundays with Ralph and Monty"
McKinnie and Stripling knew what they wanted creatively, but looked to OOOMS to help define the look. They wanted something that felt more analog, rough around the edges, and a style distinct from your typical explainer video. So OOOMS got busy developing concepts for Monty and Ralph.
Monty and Ralph concepts by Out of Our Minds Studios
OOOMS then moved to storyboarding as well as putting together the animation rigs for the two pups. The storyboard then went to an animatic to get a sense of the timing and the personalities in action. Once all parties were on board with the animatic, it was time to bring in the voice talent. Jason Stephens did double duty handling the voices for both Monty and Ralph. Hearing a really good voice track just helps feed the animators and the ones at OOOMS were eating it up.
The final piece left everyone's tail wagging and a couple of slobber spots on the couch.