Krispy Kreme called on Out of Our Minds Studios to create a fun animated gif to promote “Doughnut Fridays” to their international audiences. Turns out bringing doughnuts to the office isn’t such a thing elsewhere in the world. Krispy Kreme wanted to create an awareness with international fans that doughnuts can be a communal experience, not just a precious dessert. So why not pick up a few dozen and share them with your co-workers? The animation was turned into a looping animated gif that was distributed to Krispy Kreme’s international partners for sharing with the world.
There were two concepts pitched to the Krispy Kreme team. Below you’ll see a few frames from the original boards. You can see how close the final piece stayed true to the original concept.
Client: Krispy Kreme
Producer: Michael Johnson
Creative Director: Martin Davidson
Art Director: Keats Pierce
Storyboards: Danny Oakley
Artwork and Design: Keith Hobgood, Rebecca Jones
Animation: Danny Oakley, Rebecca Jones